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This course is the foundational 'skills' element of the Consultative Selling series. It enables B2B sales professionals to enhance their selling skills and move to a higher level of selling in order to succeed in the ever more competitive market environment. The course comprises 2 sections, the first section explains the Consultative Approach to Sales and the second builds strong Consultative Questioning and Listening Skills.

The Consultative Approach Consultative Questioning and Listening
  • What is Consultative Selling?
  • Focusing on Value and Insight
  • Aligning with the Customer Buying Cycle
  • Internal and External Customer Analysis
  • Researching a Customer or Prospect
  • Identifying Customer Business Objectives
  • Customer SWOT Analysis
  • Being a Business Analyst for a Day 
  • Becoming a Proactive Business Consultant
  • Developing a Consultative Style
  • Being a Trusted Advisor
  • Consultative Power Bases
  • The Strategic Cascade
  • The Customer's Customer
  • Consultative Questioning
  • Perception Questions
  • Implication Questions
  • Business Value Questions
  • Validating Questions
  • Leading Questions
  • Attentive Listening Skills
  • Golden Silence
 
 
 

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